Short time to get insights
You can build dashboards in Tableau in no time. Moreover, the app itself works quite fast, so you won't waste your precious time on unimportant things. People can display the data in the dashboard the way they want and get important insights and make decisions faster.
Now almost anyone can do tasks related to business intelligence because data analysis is more available now, employees can study data and see insights themselves. You can build a data-driven atmosphere in your company, not waiting for a few specialists to do all the job the way only they see it.
If you store your business data on different sources like SQL databases, Google Spreadsheets, QuickBooks, etc., you should be able to put all of it into one environment to be able to work with that information, analyze it and see dependencies between different processes.
You can view your dashboards almost on any device, being not tied to your office computer. You can also easily share it with other people. Moreover, you can share an interactive dashboard copy, so another person will be able to analyze it as well.
Price is affordable
Only big companies have enough money to implement expensive BI solutions, but SMB also needs good data analysis tools to develop their business, without spending all their money. Fortunately, affordable yet efficient solutions are available, Tableau is an example.